Inicio > Economía, finanzas, empresa y gestión > Economía > Economía conductista/conductual > Decoding Luxe
Decoding Luxe

Decoding Luxe

Decoding Luxe

Mahul Brahma

14,33 €
IVA incluido
Disponible
Editorial:
Repro India Limited
Año de edición:
1905
Materia
Economía conductista/conductual
ISBN:
9789382665984
14,33 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, with a historicalperspective, an effective strategy for conceiving, positioning,placing, promoting and pricing these luxury products.It is all about finding the magic potion for a brand’s success withluxe in India, who always look for value-for-money or valuefor-label.

Artículos relacionados

  • Mujer Bimbare
    Alba Santamarina
    Vibrante, inspirador e icónico.¿Qué más es posible?Esta es la pregunta que toda lectora tendrá al sumergirse en la valiente historia de lo que es convertirse en una Mujer Bimbare.Al viajar por estas páginas, no solo encontrarás los éxitos de una empresaria soberana y resiliente, sino también sus momentos más íntimos y vulnerables que han marcado su personalidad y la de sumarca ...
    Disponible

    22,32 €

  • Big-Box Swindle
    Stacy Mitchell
    ...
    Disponible

    19,38 €

  • Chasing Cool
    Gene Pressman / Noah Kerner
    ...
    Disponible

    15,52 €

  • SHOPTIMISM
    EISENBERG
    ...
    Disponible

    18,66 €

  • Into the River
    Tony Cosentino
    Based on first-hand knowledge of many of the world’s leading corporate insights departments and insights suppliers, Into The River gives the reader a straight-forward perspective into the important and changing market research and insights industry. More importantly, it provides ideas on how companies, suppliers, and individuals can deal with these industry shifting trends. ...
  • Emotional Satisfaction of Customer Contacts
    Hüseyin Güngör
    For marketing and customer services researchers and professionals who are interested in customer contacts, customer satisfaction and loyalty issues. Contact centers are playing a pivotal role in customer services of the 21st century. Nevertheless, despite their growing importance and presence, contact centers are increasingly becoming the center for customer frustration, and fr...
    Disponible

    53,10 €

Otros libros del autor

  • Dark Luxe
    Mahul Brahma
    ’If there is one person who is eminently qualified to write aboutluxury, it is Mahul.’-Bibek Debroy, Author, Economist, Chairman - PrimeMinister’s Economic Advisory Council.Behind the razzle-dazzle of luxe, there is another life, filled with lust,hatred, jealousy and anger. A life very deprived, very starved. A life ofhorrors. A life of flesh and blood. But yes, a life to die f...
    Disponible

    12,18 €