Des marques qui ont une raison d’être

Des marques qui ont une raison d’être

María Belén Bos

54,90 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786206637899
54,90 €
IVA incluido
Disponible
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Saviez-vous que si la plupart des marques mondiales disparaissaient demain, presque personne ne le remarquerait ? Que se passe-t-il dans le monde de la publicité ? Pourquoi les marques ne parviennent-elles pas à établir un lien significatif avec les gens ? Les habitudes des consommateurs et la façon dont nous interagissons avec les marques ont changé à jamais avec la révolution numérique. La démocratisation de l’accès à l’information a transformé la façon dont nous nous connectons et a donné du pouvoir aux gens. En conséquence, le marketing et la publicité sont entrés dans un processus de révision et de profonde transformation. La réflexion stratégique, la conception centrée sur l’être humain et les modèles d’entreprise qui adoptent une approche fondée sur le triple résultat sont quelques-uns des outils que les marques motivées par un but précis intègrent pour s’adapter au contexte changeant et apporter une valeur différentielle à leurs activités. Ce livre nous invite à réfléchir au changement de paradigme qui s’opère dans le monde des marques afin de désapprendre, de réapprendre et de s’approprier de nouveaux processus et outils qui nous permettent de créer des stratégies, des idées et des actions qui apportent une valeur réelle à la vie des gens.

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