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Digital Political Marketing

Digital Political Marketing

Adilson Tavares Semedo

48,37 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Política y gobierno
ISBN:
9786207495474
48,37 €
IVA incluido
Disponible
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The main focus of this study is to analyze the process of Digital Political Marketing as a strategic tool to persuade voters in the 2016 legislative elections in Cape Verde. The aim of this work is to assess whether Digital Political Marketing will strategically influence voters in their decision to vote in the legislative elections. Analyze, through the speeches of the parties, the themes most addressed during the electoral campaigns. Assess the extent to which the jingles / slogans had an impact on voters’ voting intentions.

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