Relaciones públicas

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas (218)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas
Libros Eliminar filtro Economía, finanzas, empresa y gestión Eliminar filtro Empresa y gestión Eliminar filtro Ventas y marketing Eliminar filtro Relaciones públicas Eliminar filtro Quitar filtros
  • Quick Win Public Relations
    Kevin Hora
    Quick Win Public Relations is aimed at businesses and not-for-profit organisations seeking to build and enhance their relationships with key stakeholders across a range of activities, from publicity to managing crises. It is especially helpful for small and medium-sized enterprises and owner-managed businesses. Further and higher education students, and students on professional...
    Disponible

    24,46 €

  • How to Create a Trade Mark, Protect it and Build your Brand
    Liam M Birkett
    You will benefit from knowing the direct route to creating a strong branding. Everything in this book is fully supported with a wide range of examples from real life experiences. I will save you time, money and heartache by telling you what to do and what to avoid. Read how dangers can be avoided, businesses improved, new angles for old business, create new lines and obtain fre...
    Disponible

    7,96 €

  • SPINOLOGY
    Ph.D. Wendy P. Basil / Sherry Klinger
    Includes the breakthrough field of In-Depth Public Relations™ Our expanding media universe has opened up infinite possibilities for the person or enterprise seeking coverage for a product, company, or cause. While technological and geographical boundaries seem to have melted away, businesses still must find a pathway to the human psyche if they want their messages to influence...
    Disponible

    13,55 €

  • Win Them Over
    Efrem G. Mallach
    WIN THEM OVER was the first guide to corporate programs for influencing consultants and analysts, in 1987. Now in its third edition, Dr Mallach’s landmark book is a unique, step-by-step guide to what really works in building relationships with analysts, consultants and other influential advisors. This book is a practical guide that gives experienced relationship managers a soli...
    Disponible

    27,58 €

  • The Personal Experience Effect
    Jim Joseph
    If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a p...
    Disponible

    32,29 €

  • The Public Relations Practitioner’s Playbook for (All) Strategic Communicators
    M. Larry Litwin Apr Fellow Prsa
    Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a 'how-to-do-it book, light on theory and without footnotes' that offered hundreds of tips and 'ideas.' Its title evolved into School Communication Ideas that Work. Like that successful and widely used book, published in 1972, The Public Relations Practitioner’s P...
    Disponible

    44,64 €

  • The Public Relations Practitioner’s Playbook for (All) Strategic Communicators
    M. Larry Litwin Apr Fellow Prsa
    Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a 'how-to-do-it book, light on theory and without footnotes' that offered hundreds of tips and 'ideas.' Its title evolved into School Communication Ideas that Work. Like that successful and widely used book, published in 1972, The Public Relations Practitioner’s P...
    Disponible

    33,85 €

  • Crisis Management in the Age of Social Media
    Louis Capozzi / Susan Rucci
    Social media has fundamentally changed the contract between institutions and the public. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for many companies in anticipating, managing, and ultimately avoiding an 'instant crisis'-an instant crisis example is when Verizon added a $2 charge for all their cu...
    Disponible

    18,57 €

  • Writing Skills for Public Relations
    John Foster
    ...
    Disponible

    42,50 €

  • Trust and Governance Institutions
    This book explores trust in government from a variety of perspectives in the Asian region. The bookis divided into three parts, and there are seven Asian countries that have been covered by tenchapters. The first part contains three chapters which focus on two East Asian governments - HongKong and Taiwan. The second part includes case studies from two Southeast Asian countries ...
    Disponible

    71,49 €

  • Trust and Governance Institutions
    This book explores trust in government from a variety of perspectives in the Asian region. The bookis divided into three parts, and there are seven Asian countries that have been covered by tenchapters. The first part contains three chapters which focus on two East Asian governments - HongKong and Taiwan. The second part includes case studies from two Southeast Asian countries ...
    Disponible

    127,76 €

  • Media Magnetism
    Christina Hamlett
    IS YOUR BUSINESS CLOSE-UP IN PERFECT FOCUS? Attracting - and maximizing - great PR opportunities for you, your idea and your organization is as much an art as it is a science if you want to sparkle in the spotlight. In this must-have book covering all aspects of today's media relations, industry experts offer 'been there/done that' tips, resources and guidelines on how to: • ...
    Disponible

    17,94 €

  • Emergency Public Relations
    Alan B. Bernstein / Cindy Rakowitz
    ...
    Disponible

    32,35 €

  • Emergency Public Relations
    Alan B. Bernstein / Cindy Rakowitz
    ...
    Disponible

    18,26 €

  • Hospitality & Tourism Human Relations Management in Africa
    Lumumba Umunna Ubani
    The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the major challenges and develop an in-depth human relations management practices which will balance global competitiveness, multi-national flexibility and the building of a worldwide inte...
    Disponible

    40,96 €

  • Hospitality & Tourism Human Relations Management in Africa
    Lumumba Umunna Ubani
    The book draws attention to the topic of hospitality and tourism Human Relations Management in Africa. It urges hospitality and tourism organisations in Africa to identify the urgent need for the major challenges and develop an in-depth human relations management practices which will balance global competitiveness, multi-national flexibility and the building of a worldwide inte...
    Disponible

    30,88 €

  • Publicity to the Rescue
    Susan C Daffron
    Most people think about publicity in the context of bringing people to events or raising money. But publicity can bring you other benefits as well. You can use simple and affordable publicity tactics to recruit volunteers, find foster families, and increase adoptions.Get practical advice, along with creative ideas, inspirational case studies, and examples of real press releases...
    Disponible

    24,65 €

  • Red Fire Branding
    Liz Goodgold
    How do you create a hot personal brand and have customers for life? What is the key to making your brand synonymous with success? ’Red Fire Branding’ focuses on how to implement branding techniques to make your brand sizzle and your name unforgettable.In ’Red Fire Branding,’ Liz Goodgold directs her works towards the business-to-business market to help small business owners, en...
    Disponible

    21,85 €

  • The Voice of Business
    Karen S. Miller / Karen SMiller
    In 1933, John W. Hill opened the New York office of what wouldbecome the most important public relations agency in history:Hill & Knowlton, Inc. By 1959, the combined sales of itsclients--which included Procter & Gamble, Texaco, Gillette, andAvco Manufacturing as well as the steel, tobacco, and aviationindustries’ trade associations--amounted to 10 percent of thegross national ...
    Disponible

    54,45 €

  • Governing Fables
    Sandford F. Borins / Sandford FBorins
    A volume in Research in Public ManagementSeries Editor: Lawrence R. Jones, Naval Postgraduate SchoolGoverning Fables: Learning from Public Sector Narratives advocates theimportance of narrative for public servants, exemplifies it with a rigorously selectedand analyzed set of narratives, and imparts narrative skills politicians and publicservants need in their careers. Governing...
    Disponible

    127,56 €

  • Governing Fables
    Sandford F. Borins / Sandford FBorins
    A volume in Research in Public ManagementSeries Editor: Lawrence R. Jones, Naval Postgraduate SchoolGoverning Fables: Learning from Public Sector Narratives advocates theimportance of narrative for public servants, exemplifies it with a rigorously selectedand analyzed set of narratives, and imparts narrative skills politicians and publicservants need in their careers. Governing...
    Disponible

    71,28 €

  • Marketing 101
    David Carroll / David J. Carroll / David JCarroll / Susan RCarroll / Susan Rovezzi Carroll
    Marketing 101: How Smart Schools Get and Keep Community Support is a compact, practical handbook created to guide educators in the application of marketing strategies that get results. For many years, marketing has been implemented in school settings with a fragmented, piecemeal approach_only to have disappointing and sometimes expensive results. This book will introduce educat...
    Disponible

    51,20 €

  • Overcoming the Fear of Public Speaking
    Gary Rodriguez
    If you are like many people, including the author at one time, your fear of public speaking may be holding you back and limiting your influence and potential. This book is designed to help you confront and conquer your fear of public speaking. Each of the twenty lessons builds upon the other and guides you through a systematic process to freedom. Public speaking is a skill that...
    Disponible

    30,38 €

  • How to Market Your School
    Johanna Lockhart / Johanna M. Lockhart / Johanna MLockhart
    Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. H...
    Disponible

    59,83 €

  • How to Market Your School
    Johanna Lockhart / Johanna M. Lockhart / Johanna MLockhart
    Increased competition, declining resources, changing demographics, news media scrutiny, and the importance of public perceptions are reasons why schools and school districts need an effective marketing program. However, even school and district administrators who recognize the importance of marketing often feel unprepared to initiate and maintain a strategic marketing effort. H...
    Disponible

    138,70 €

  • Publicity Tactics
    Marcia Yudkin
    Get Noticed, Grow Your Brand, Gain Market Share It's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity. Having schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-...
    Disponible

    11,63 €

  • Dealing with an Angry Public
    Lawrence Susskind / Patrick Field
    ...
    Disponible

    16,36 €

  • Develop Your PR Skills
    Lucy Laville / Neil Richardson
    ...
    Disponible

    17,65 €

  • A Practioner’s Guide to Public Relations Research, Measurement and Evaluation
    Don Stacks / Don W. Stacks / Don WStacks / Michaelson David
    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. ...
    Disponible

    16,41 €

  • Storytelling About Your Brand Online & Offline
    Bernadette Martin
    'In her book, Bernadette Martin, the 'Storytelling Sage,' expertly fuses personal branding with storytelling to help people and corporations access their most compelling stories to strengthen their brands.' -- William Arruda, President, Reach Personal BrandingAs neurological research confirms, storytelling is a powerful communicative tool. In her new book, Personal Branding Str...
    Disponible

    25,72 €


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