Relaciones públicas

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas (218)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas
Libros Eliminar filtro Economía, finanzas, empresa y gestión Eliminar filtro Empresa y gestión Eliminar filtro Ventas y marketing Eliminar filtro Relaciones públicas Eliminar filtro Quitar filtros
  • Making News
    David Henderson
    Making News: A Straight-Shooting Guide to Media Relations is an insider’s look at today’s changing news media with essential tips for: How to ensure your story will be chosen as today’s news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image Making Ne...
    Disponible

    13,45 €

  • Grasping Globalization
    John L. Manzella
    In our ultra-competitive world of new global realities, succeeding in business isn't easy. It requires tough decisions that sometimes involve moving factories to China or outsourcing services to India. But in our current environment of fear and suspicion, these responses often create even more difficulties when poorly communicated to the media, policymakers, employees and inves...
    Disponible

    20,60 €

  • Minds Before Market Share
    Wayne E. Pollard / Wayne EPollard
    About the Book Public relations is an art based on a science: psychology. PR can powerfully influence buying behavior and impact the bottom line of any company-even those with limited budgets. But many PR professionals and their clients fail to mine PR’s full potential. Now they can-with MINDS BEFORE MARKET SHARE: THE ART OF PUBLIC RELATIONS.With frank talk and indisputable log...
    Disponible

    14,88 €

  • Sponsorship’s Holy Grail
    Raymond Bednar
    Who holds the upper hand when a company considers investing millions of dollars in a hot sponsorship property? All too often, sponsors find themselves considering what look like 'take it or leave it' deals with little or no guarantee of a return on their investment.Sponsorship’s Holy Grail levels the playing field for sponsors by providing an objective, step-by-step, process-dr...
    Disponible

    12,43 €

  • Public Relations for Schools
    Sally S. Lunblad / Sally SLunblad
    ...
    Disponible

    71,76 €

  • Public Relations for Schools
    Sally S. Lunblad / Sally SLunblad
    ...
    Disponible

    128,03 €

  • The Fall of Advertising and the Rise of PR
    Al Ries / Laura Ries
    Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and ...
    Disponible

    15,42 €

  • Hardball PR
    Rusty Cawley
    To all corporate executives:Warning! There are now thousands of aggressive, ambitious young journalists out there who desperately want to become the next Bob Woodward, the next Mike Wallace or the next Seymour Hersh. They want to get there quick. They want to get there with minimal effort. And they won’t mind getting there by destroying your company and marching over its corpse...
    Disponible

    22,25 €

  • The Advertising Kit
    Jeannette Smith / Whitney Smith
    This is an owner’s manual to advertising for a small business. ...
    Disponible

    67,11 €

  • News, Public Relations and Power
    Simon Cottle
    Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication scholarship and study, News, Public Relations and Power has contributions from leading international researchers covering topics such as: the growth of public relations; political parties and `spin’; and the changing nature of war journalism. ...
    Disponible

    92,57 €

  • Essentials of Public Relations Management
    Edward J Lordan / Edward J. Lordan / Edward jLordan
    For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and po...
    Disponible

    64,17 €

  • All The Public Relations You Need To Know To Run A Company Successfully!
    Dean Sims
    Most of what CEO’s know about public relations isn 3 ...
    Disponible

    15,31 €

  • All The Public Relations You Need To Know To Run A Company Successfully!
    Dean Sims
    Most of what CEO’s know about public relations isn 3 ...
    Disponible

    26,56 €

  • Creating Corporate Reputations
    Grahame Dowling
    ...
    Disponible

    95,37 €

  • Public Information Campaigns and Opinion Research
    This handbook draws on multidisciplinary insights and the experiences of academics and campaign practitioners to provide a comprehensive guide and introduction to planning, implementing and measuring public information and communication campaigns. ...
    Disponible

    282,99 €

  • Public relations democracy
    Aeron Davis
    Aeron Davis is the first to offer a general overview of therise and impact of professional public relations in Britain, stepping beyondthe status quo of ’spin doctors’ and elections by also exploring the publicrelations activities of the corporate sector, the City, pressure groups, andthe trade union movement. ...
    Disponible

    28,36 €

  • Life’s Snapshots
    Norman LWolfson
    ...
    Disponible

    17,31 €

  • Online Public Relations
    James L. Horton / James LHorton
    ...
    Disponible

    121,53 €

  • Good Press
    Richard V. Tuttell
    ...
    Disponible

    17,37 €

  • The Expressive Organization
    Mogens Holten Larsen
    ...
    Disponible

    67,75 €

  • Corporate Community Relations
    Edmund M. Burke / Edmund MBurke
    ...
    Disponible

    58,00 €

  • Successful Persuasion
    Gerry Borreggine
    ...
    Disponible

    14,37 €

  • Campaign Strategies and Message Design
    Mary Anne Moffitt
    ...
    Disponible

    57,93 €

  • Corporate Global Citizenship
    Andrew R McGill / Andrew R. McGill / Andrew RMcGill / Lynda Clair / Noel M Tichy / Noel M. Tichy / Noel MTichy / St. Lynda Clair / StLynda Clair
    Environmental degradation. Poverty and malnutrition. Disease and illiteracy. As the world’s human population skyrockets and resources grow scarce, the multinational corporation-with its ability to mobilize massive human and capital resources across geopolitical boundaries-may be mankind’s best defense against an onslaught of social ills. Many companies have already joined the f...
    Disponible

    117,56 €

  • Communication Consultants in Political Campaigns
    Robert Friedenberg
    ...
    Disponible

    121,69 €

  • Communication Consultants in Political Campaigns
    Robert V. Friedenberg / Robert VFriedenberg
    ...
    Disponible

    57,88 €

  • Corporate Advocacy
    Judith Hoover
    ...
    Disponible

    121,52 €

  • Public Relations Inquiry as Rhetorical Criticism
    ...
    Disponible

    55,85 €

  • Public Relations Inquiry as Rhetorical Criticism
    William Elwood
    ...
    Disponible

    70,26 €

  • Shaping the Corporate Image
    Gail E. Farrelly / Gail EFarrelly / Jessica S. Taper / Jessica STaper / Marion Gross Sobol
    ...
    Disponible

    122,06 €


01 02 03 04 05 06 07 08