Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing (8467)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • Strategie di promozione pubblicitaria
    Boris Zalessky
    La raccolta presenta i lavori di giovani ricercatori - studenti dell’Istituto di Giornalismo dell’Università Statale Bielorussa - Irina Vysotskaya, Yulia Demeshko, Polina Dolgopolova, Victoria Puzatko, la cui attenzione si concentra su vari aspetti della pubblicità e della promozione mediatica dei marchi dei principali esportatori bielorussi e ucraini sui mercati della Comunità...
    Disponible

    52,74 €

  • Stratégies de promotion publicitaire
    Boris Zalessky
    La collection présente les travaux de jeunes chercheurs - étudiants de l’Institut de journalisme de l’Université d’État du Belarus - Irina Vysotskaya, Yulia Demeshko, Polina Dolgopolova, Victoria Puzatko, dont l’attention se porte sur divers aspects de la publicité et de la promotion médiatique des marques des principaux exportateurs bélarussiens et ukrainiens sur les marchés d...
    Disponible

    52,80 €

  • Advertising promotion strategies
    Boris Zalessky
    The collection presents the works of young researchers - students of the Institute of Journalism of the Belarusian State University - Irina Vysotskaya, Yulia Demeshko, Polina Dolgopolova, Victoria Puzatko, whose attention is focused on various aspects of advertising and media promotion of brands of leading Belarusian and Ukrainian exporters to the markets of the Commonwealth of...
    Disponible

    52,68 €

  • Strategien zur Förderung der Werbung
    Boris Zalessky
    Die Sammlung präsentiert die Arbeiten junger Forscher - Studenten des Instituts für Journalismus der Belarussischen Staatlichen Universität - Irina Vysotskaya, Yulia Demeshko, Polina Dolgopolova, Victoria Puzatko, deren Aufmerksamkeit auf verschiedene Aspekte der Werbung und Medienförderung von Marken führender belarussischer und ukrainischer Exporteure auf den Märkten der Geme...
    Disponible

    52,80 €

  • Monkee Business
    Eric Lefcowitz
    The Monkees had everything-a popular TV show, hit records, and adoring fans. Everything but control over their careers. Author Eric Lefcowitz chronicles the kaleidoscopic journey of Micky Dolenz, Davy Jones, Michael Nesmith and Peter Tork, following each of the four Monkees, together and apart, from 1965 to the present day. A must-read for music fans, 'Monkee Business' is a def...
    Disponible

    15,45 €

  • The Life and Times of a Door-to-Door Salesman
    Michael G. Whitely Sr.
    Burt was a seven-year-old who felt abandoned by his parents, who migrated to England with the promise of sooner than later bringing their seven children, who had been scattered out to family members on both sides of the family. Along with his three younger siblings, he was placed under the care of his mother’s half sister in the parish of Saint Catherine.After enduring almost t...
    Disponible

    17,59 €

  • What Should We Do?
    Joe Crisara
    Feeling stuck in a low-revenue and frustrated customer cycle? Break free from conflict and learn how to make everyone walk away happy.Unsure how to differentiate yourself in a busy market without slashing profits? Worried weak sales skills will doom your small business efforts? Need to generate higher ticket averages and fewer callbacks? Joe Crisara was once a struggling home s...
    Disponible

    27,83 €

  • Power of Surge
    Holly Rollo
    A B2B Software CEO’s Guide to Strategic Modern Marketing That Delivers Results!For CEOs and investors in small to midsize B2B software companies, this book provides a clear blueprint for transforming your marketing to unleash hidden value, especially leading up to a transaction or exit event.Based on over thirty years of experience leading major technology company transformatio...
    Disponible

    19,54 €

  • The Business Artist
    Adam Boggs / Kent Sanders
    Have we lost our way as business leaders?Algorithms. Artificial intelligence. Big data. No matter what your industry, you can’t escape the influence of technology in every facet of your business. But in spite of their incredible potential, these and similar technologies are forcing us to face a vital question: are we in danger of gaining the world but losing our souls?Using sto...
    Disponible

    11,81 €

  • Facebook Marketing Unleashed
    PANKAJ KUMAR
    'Facebook Marketing Unleashed: Mastering Strategies for Online Success' is your comprehensive guide to unlocking the full potential of Facebook as a marketing platform. Whether you’re a beginner or a seasoned marketer, this ebook offers invaluable insights and tactics to elevate your online presence and drive results. From optimizing your profile and creating engaging content t...
    Disponible

    80,04 €

  • The Unfair Advantage
    Philip Blackett
    Have you ever wondered how Artificial Intelligence (A.I.) could transform your small business? Imagine streamlining your operations, enhancing marketing efforts, and making data-driven decisions, all while maintaining the human touch your customers, clients or patients love and appreciate.If you’ve been feeling intrigued yet daunted by the prospect of integrating A.I. into your...
    Disponible

    16,43 €

  • Music Business Marketing
    James Bruce
    My new book provides a comprehensive guide to developing effective marketing strategies. I have included the 3 P’s of marketing: product, placement, promotion, and much more. In today’s world, marketing seems to be everywhere we go and everything we do, from watching TV to checking your emails to walking down the street, marketing messages are inescapable. That’s because mark...
    Disponible

    21,84 €

  • Turn Over the Rock
    Tyson Knauf
    TURN OVER THE ROCK is a surprising book about two things that rarely are spoken about in the same breath: marketing and humanity. Tyson Knauf comes by his views on both honestly. On one side, Tyson is a devout and kind family man, who has National Geographic night over at his house, so his kids’ friends can come experience nature first hand. On the other side, his career in ban...
    Disponible

    50,53 €

  • Turn Over the Rock
    Tyson Knauf
    TURN OVER THE ROCK is a surprising book about two things that rarely are spoken about in the same breath: marketing and humanity. Tyson Knauf comes by his views on both honestly. On one side, Tyson is a devout and kind family man, who has National Geographic night over at his house, so his kids’ friends can come experience nature first hand. On the other side, his career in ban...
    Disponible

    38,82 €

  • Unlock the Future
    László Molnár
    This book is a comprehensive guide that delves into cutting-edge approaches and techniques reshaping the landscape of quantitative research in the digital era. This book explores the latest advancements, tools, and strategies empowering researchers to harness the vast potential of online platforms. From leveraging artificial intelligence to refining survey methodologies, reader...
    Disponible

    85,78 €

  • Contemporary Trends in Innovative Marketing Strategies
    Belem Barbosa
    In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contempora...
    Disponible

    360,67 €

  • Contemporary Trends in Innovative Marketing Strategies
    Belem Barbosa
    In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contempora...
    Disponible

    275,23 €

  • Auditoría estratégica de marketing
    Germán Arias Prieto
    Auditoría estratégica de marketing es una guía detallada sobre cómo evaluar y mejorar sus estrategias de marketing. Desde la auditoría externa e interna hasta el análisis de posicionamiento y la creación un plan bien fundamentado, este libro ofrece un enfoque práctico para lograr resultados eficaces con su juicioso desarrollo.En sus capítulos se exploran elementos críticos como...
    Disponible

    24,55 €

  • Growth Product Manager’s Handbook
    Eve Chen
    Achieve sustainable product growth with expert insights on data-driven decision-making and growth strategies to accelerate company’s growthKey FeaturesUnderstand and implement key growth product management models to improve revenue, user adoption, and retentionLearn effective frameworks, strategies, and tactics for growth product management in various contextsDevelop practical ...
    Disponible

    55,54 €

  • Bring Inner Greatness Out
    Dr. Mansur Hasib
    Color Paperback Collector’s Edition.Earn what you are worth, achieve breakthrough professional success, financial freedom, and layoff-proof your career.While you do not choose the circumstances of birth, you have the power to choose your destiny by building a unique and compelling personal brand to enhance your value and change the trajectory of your success. You can choose to ...
    Disponible

    26,38 €

  • Business Correspondence
    Andy R. Kraus
    HOW TO WRITE THE BUSINESS LETTER: 24 chapters on preparing to write the letter and finding the proper viewpoint; how to open the letter, present the proposition convincingly, make an effective close; how to acquire a forceful style and inject originality; how to adapt selling appeal to different prospects and get orders by letter  The practical uses of the business letter are a...
    Disponible

    21,60 €

  • Certain Success
    Norval Hawkins
    Success can be made certain; not, however, by the mere possession of particular characteristics, nor by just doing particular things.  Your success in life can be assured; but only if you supplement your qualifications and make everything you do most effective by using continually, whatever your vocation, the art of salesmanship. Life can hold nothing but failure for the ill-na...
    Disponible

    16,09 €

  • L’impatto dell’Influencer Marketing sul comportamento dei consumatori
    Nkemdirim Mbah
    L’industria della moda nigeriana ha registrato una crescita significativa, attirando l’attenzione globale di investitori e appassionati. Nonostante il suo contributo economico, l’impatto dei social media e degli influencer sul comportamento dei consumatori in questo mercato è stato poco studiato. Questa ricerca esplora l’influenza dei social media influencer (SMI) sulle decisio...
    Disponible

    86,96 €

  • Der Einfluss von Influencer Marketing auf das Verbraucherverhalten
    Nkemdirim Mbah
    Die nigerianische Modeindustrie hat ein beträchtliches Wachstum erlebt und zieht weltweit die Aufmerksamkeit von Investoren und Liebhabern auf sich. Trotz ihres wirtschaftlichen Beitrags sind die Auswirkungen sozialer Medien und von Influencern auf das Verbraucherverhalten in diesem Markt noch nicht ausreichend untersucht worden. Diese Studie untersucht den Einfluss von Social ...
    Disponible

    87,03 €

  • Влияние маркетинга влиятельных лиц на поведение потребителей
    Нкемдирим Мбах
    Нигерийская индустрия моды переживает значительный рост, привлекая внимание инвесторов и энтузиастов со всего мира. Несмотря на ее экономический вклад, влияние социальных сетей и агентов влияния на поведение потребителей на этом рынке изучено недостаточно. В данном исследовании изучается влияние социальных сетей на решения потребителей о покупке в нигерийской индустрии моды. Ун...
    Disponible

    87,09 €

  • Customer Xperience Leadership
    Nadav Goldschmidt
    The success of private sector companies as well as public sector organizations is positively correlated with the level of customer experience they deliver. Outstanding experiences lead to high performance, satisfied customers, and many other positive outcomes. Poor experiences lead to countless negative problems and obstacles within the company and dissatisfied, frustrated cust...
    Disponible

    125,40 €

  • Customer Xperience Leadership
    Nadav Goldschmidt
    The success of private sector companies as well as public sector organizations is positively correlated with the level of customer experience they deliver. Outstanding experiences lead to high performance, satisfied customers, and many other positive outcomes. Poor experiences lead to countless negative problems and obstacles within the company and dissatisfied, frustrated cust...
    Disponible

    57,51 €

  • Сенсорный маркетинг
    Сандра Ируэла
    Сенсорный маркетинг, также известный как маркетинг чувств, - это маркетинг, который напрямую воздействует на пять органов чувств, стремясь стимулировать их (не только зрение, но и слух, обоняние, вкус и осязание), чтобы попытаться создать приятную атмосферу для клиента и, таким образом, увеличить время, проведенное в заведении (Jiménez-Marín, 2016). Маркетинг органов чувств стр...
    Disponible

    56,27 €

  • Sensorisches Marketing
    Sandra Iruela
    Sensorisches Marketing, auch bekannt als Marketing der Sinne, ist ein Marketing, das die fünf Sinne direkt anspricht und versucht, sie zu stimulieren (nicht nur das Sehen, sondern auch das Hören, den Geruch, den Geschmack und den Tastsinn), um zu versuchen, eine angenehme Atmosphäre für den Kunden zu schaffen und auf diese Weise die Verweildauer im Lokal zu erhöhen (Jiménez-Mar...
    Disponible

    56,27 €

  • Marketing sensoriel
    Sandra Iruela
    Le marketing sensoriel, également connu sous le nom de marketing des sens, est celui qui s’attaque directement aux cinq sens, en cherchant à les stimuler (non seulement la vue, mais aussi l’ouïe, l’odorat, le goût et le toucher) pour tenter de créer une atmosphère agréable pour le client et, de cette manière, augmenter le temps passé dans l’établissement (Jiménez-Marín, 2016). ...
    Disponible

    56,27 €


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