Ventas y marketing

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing (8467)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing
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  • Sensory Marketing
    Sandra Iruela
    Sensory marketing, also called marketing of the senses, is that which directly attacks the five senses, seeking to stimulate them (not only sight, but also hearing, smell, taste and touch) to try to create a pleasant environment for the customer and thus increase the time spent in the establishment (Jiménez-Marín, 2016). The marketing of the senses seeks emotions and images pro...
    Disponible

    56,21 €

  • Marketing sensoriale
    Sandra Iruela
    Il marketing sensoriale, noto anche come marketing dei sensi, è quello che attacca direttamente i cinque sensi, cercando di stimolarli (non solo la vista, ma anche l’udito, l’olfatto, il gusto e il tatto) per cercare di creare un’atmosfera piacevole per il cliente e, in questo modo, aumentare il tempo trascorso nel locale (Jiménez-Marín, 2016). Il marketing dei sensi ricerca le...
    Disponible

    56,21 €

  • 100M Offers Made Easy
    Ben Preston
    Unlock the Secrets to Crafting Offers That Skyrocket Your BusinessAre you ready to transform your business and skyrocket your revenue? Discover the ultimate guide to creating irresistible offers that will take you countless entrepreneurs turn their businesses into unstoppable forces in the market. What You’ll LearnThe Psychology of Irresistible Offers: Dive deep into the psyc...
    Disponible

    10,52 €

  • FROM PURPOSE TO PROFIT
    Erin Andrea Craske
    Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or quiet quitting. As detrimental as they are, they can be easily avoided. Running a business shouldn’t be draining or effortful. It means to be enjoyable for owners, employees, and customers alike.In this guide, the author harnessed two decades of award-winning e...
    Disponible

    77,77 €

  • FROM PURPOSE TO PROFIT
    Erin Andrea Craske
    Far too often, companies stumble into the same basic mistakes, jeopardising businesses and driving teams to burnout or quiet quitting. As detrimental as they are, they can be easily avoided. Running a business shouldn’t be draining or effortful. It means to be enjoyable for owners, employees, and customers alike.In this guide, the author harnessed two decades of award-winning e...
    Disponible

    66,86 €

  • Affiliate Marketing By Example
    Dr. Hesham Mohamed Elsherif
    Welcome to the second edition of 'Affiliate Marketing By Example: A Comprehensive Guide.' This book represents a culmination of extensive research, practical insights, and a deep dive into the ever-evolving world of affiliate marketing. Since the first edition, the landscape of affiliate marketing has undergone significant changes, prompting us to update and expand this guide t...
    Disponible

    27,72 €

  • Mastering the Art of Selling
    Manal Haddad
    The potential for any business to thrive is directly linked to its sales performance, reflecting its ability to adapt to customers’ evolving needs. Over time, sales techniques have shifted from being aggressive to prioritizing effective communication and fostering long-term client relationships. This guide aims to equip aspiring sales professionals with the tools and skills to ...
    Disponible

    17,48 €

  • Get Sales Faster
    Chad Johnson
    'Get Sales Faster' is your roadmap to success in the world of sales. Building on the principles of persistence, strategy, and understanding, this book takes you on a journey from traditional wisdom to modern sales strategies.This book examines the intricacies of the complex sale. It highlights the crucial role of relationship-building and the art of crafting compelling business...
    Disponible

    11,54 €

  • Marketing That Works for Small Business Budgets [Beyond Social Media]
    Stephanie Scheller
    March of 2020 spelled disaster for the events industry. Yet during the pandemic, Stephanie Scheller doubled her event production company in size, never cancelled a ticketed event, ran only profitable events, and sold out an event for the first time - a feat she has since repeated consistently.And she did it on a $0/month marketing budget without killing herself or her team crea...
    Disponible

    17,48 €

  • Coletânea De Artigos Sobre Auditoria Operacional
    Luiz Gilberto Mury
    No contexto atual, no qual as expectativas em relação à administração pública são crescentes, é crucial avaliar o desempenho governamental de forma.As Auditorias Operacionais vão além da análise da legalidade e da conformidade do gasto público; elas buscam responder a perguntas como: Os recursos públicos estão sendo utilizados de modo eficiente? Os objetivos estão sendo alcança...
    Disponible

    11,21 €

  • Tell Your Story
    Alice Fairfax
    With insights and stories from a career Walt Disney World performer, Tell Your Story provides over 50 tools to help harness the power of story to capture target audiences and inspire them to action. ...
    Disponible

    14,29 €

  • Sustainable Marketing, Branding, and Reputation Management
    In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely explo...
    Disponible

    328,97 €

  • Lifelines in Network Marketing
    Ramsey Gordon
    Lifelines in Network MarketingWhat You Should Know About Uplines And DownlinesDo you struggle to understand all of the complexities of your business?Discover The Network Marketing Success Secrets!What You Should Know About Uplines And DownlinesHow would you like to finally comprehend all of the secrets hidden within uplines and downlines? Making a networking business a success...
    Disponible

    9,81 €

  • Crafting Your Pitch, A Storytelling Framework
    Joanne Tombrakos
    A winning pitch is more than just data points and charts-it’s a compelling story that captivates from start to finish. Yet crafting such a pitch is an art few have mastered, leading to lackluster presentations that leave audiences unconvinced and disinterested.Drawing from her extensive professional experience and developed for her NYU School of Professional Studies graduate st...
    Disponible

    16,41 €

  • Mobile Marketing for Small Businesses
    Craig J. Keene
    Mobile marketing is a marketing technique which uses established systems that give businesses the ability to communicate directly with customers through smartphones or other mobile devices. Small businesses lack experience in developing and using mobile marketing strategies to increase sales. The fundamental idea of mobile marketing is to improve the business marketing performa...
    Disponible

    24,85 €

  • Hidden WOMBAT
    Rush Bartlett / Topher Kinsella
    Good ideas are killing great companies.A waste of money, brains, and time (WOMBAT) is guaranteed if your company thinks product first, market second.Every late-stage failure, every pivot, is a testament to this. When you’re wrong about the market, you cannot be right about the product, so how do we fix this fundamental error?Needs-Driven Innovation (NDI)-inspired by Stanford Un...
    Disponible

    25,14 €

  • Aesthetics in Marketing
    Henrik Hagtvedt
    Aesthetic design is pervasive in the marketplace, where it influences consumer behavior, endows products with value, and differentiates between brands. In fact, research suggests that aesthetic appeal drives sales across most product categories. The time is ripe for taking stock of the state of research in this domain. Aesthetics in Marketing begins with a characterization of t...
    Disponible

    80,03 €

  • Stand Out
    Filip Novak
    In today’s competitive world, personal branding has become more important than ever, especially in the realm of career development. Whether you are an aspiring professional, a seasoned executive, or even an entrepreneur, understanding the significance of personal branding can greatly impact your success. In this subchapter, we will explore why personal branding matters and how ...
    Disponible

    28,05 €

  • Social Media Marketing für Wüstentourismus
    Hazique Memon
    Wüstentourismus ist ein Thema, das nur wenige kennen, aber viele erleben. Die meisten Unternehmen, die im Bereich dieser Art von Tourismus tätig sind, machen wenig bis gar keine Werbung, wenn es um Social Media geht. Das neue Zeitalter bringt es mit sich, dass man mit reichhaltigen Online-Inhalten auf allen Social-Media-Plattformen mit dem Publikum in Kontakt treten muss. In di...
    Disponible

    48,82 €

  • Marketing nas redes sociais do turismo no deserto
    Hazique Memon
    O turismo no deserto é um tema conhecido por poucos, mas vivido por muitos. A maioria das empresas que operam no domínio deste tipo de turismo faz pouca ou nenhuma publicidade quando se trata de redes sociais. A nova era exige que se tenha um conteúdo rico em linha com um sentido de ligação com o público em todas as plataformas de redes sociais. Este estudo analisa em profundid...
    Disponible

    48,82 €

  • Маркетинг пустынного туризма в социальных сетях
    Хазик Мемон
    Пустынный туризм - тема, известная немногим, но знакомая многим. Большинство компаний, работающих в сфере этого вида туризма, практически не занимаются рекламой, когда речь заходит о социальных сетях. Новая эпоха ставит перед собой задачу создания богатого контента в Интернете и установления связи с аудиторией на всех платформах социальных сетей. В данном исследовании проводитс...
    Disponible

    26,61 €

  • Marketing des médias sociaux pour le tourisme dans les déserts
    Hazique Memon
    Le tourisme dans les déserts est un sujet peu connu mais expérimenté par de nombreuses personnes. La plupart des entreprises qui opèrent dans le domaine de ce type de tourisme ne font que peu ou pas de publicité sur les médias sociaux. La nouvelle ère repousse le seuil d’un contenu riche en ligne avec un sens de la connexion avec le public sur toutes les plateformes de médias s...
    Disponible

    48,82 €

  • Social Media Marketing del turismo nel deserto
    Hazique Memon
    Il turismo nel deserto è un argomento conosciuto da pochi ma vissuto da molti. La maggior parte delle aziende che operano nel settore di questo tipo di turismo fa poca o nessuna pubblicità quando si tratta di Social Media. La nuova era spinge la soglia di avere un ricco contenuto online con un senso di connessione con il pubblico su tutte le piattaforme di social media. Questo ...
    Disponible

    48,76 €

  • Kommunikationspraktiken im Modeeinzelhandel
    Natalia Colombo
    Zur Analyse des Phänomens, das in Mode-Einzelhandelsketten zu beobachten ist, die häufig konzeptionelle Stilreferenzen verwenden, die von Luxusmarken auf Modewochen präsentiert werden, um kommerzielle Kollektionen zu entwickeln, haben wir die Perspektive der Aneignung eingenommen und sind davon ausgegangen, dass es einen inhärenten Prozess der Anpassung gibt, der ein neues Prod...
    Disponible

    100,07 €

  • Communication practices in fashion retail
    Natalia Colombo
    To analyse the phenomenon observed in fashion retail chains, which often use conceptual style references presented by luxury brands at fashion weeks to develop commercial collections, we adopted the perspective of appropriation, assuming that there would be an inherent process of adaptation, thus generating a new product. Collaborating with the hypothesis presented are the conc...
    Disponible

    100,10 €

  • Pratiques de communication dans le commerce de détail de la mode
    Natalia Colombo
    Pour analyser le phénomène observé dans les chaînes de magasins de mode, qui utilisent souvent des références stylistiques conceptuelles présentées par des marques de luxe lors des semaines de la mode pour développer des collections commerciales, nous avons adopté la perspective de l’appropriation, en supposant qu’il y aurait un processus inhérent d’adaptation, générant ainsi u...
    Disponible

    100,09 €

  • Pratiche di comunicazione nel retail della moda
    Natalia Colombo
    Per analizzare il fenomeno osservato nelle catene di vendita al dettaglio di moda, che spesso utilizzano i riferimenti stilistici concettuali presentati dai marchi di lusso alle settimane della moda per sviluppare collezioni commerciali, abbiamo adottato la prospettiva dell’appropriazione, ipotizzando che vi sia un processo intrinseco di adattamento, generando così un nuovo pro...
    Disponible

    100,10 €

  • Коммуникационные практики в розничной торговле одеждой
    Наталья Коломбо
    Для анализа феномена, наблюдаемого в сетях розничной торговли одеждой, которые часто используют концептуальные образцы стиля, представленные люксовыми брендами на неделях моды, для создания коммерческих коллекций, мы приняли перспективу присвоения, предполагая, что будет иметь место неотъемлемый процесс адаптации, порождающий новый продукт. С выдвинутой гипотезой сотрудничают к...
    Disponible

    39,98 €

  • Marken mit Zweck
    María Belén Bos
    Wussten Sie, dass es fast niemandem auffallen würde, wenn die meisten Marken der Welt morgen verschwinden würden? Was geschieht in der Welt der Werbung? Warum gelingt es Marken nicht, auf sinnvolle Weise mit den Menschen in Verbindung zu treten? Die Verbrauchergewohnheiten und die Art und Weise, wie wir mit Marken interagieren, haben sich durch die digitale Revolution für immer...
    Disponible

    54,90 €

  • Brands with purpose
    María Belén Bos
    Did you know that if most of the world’s brands disappeared tomorrow almost no one would notice? What is happening in the world of advertising? Why are brands failing to connect in a meaningful way with people? Consumer habits and the way we interact with brands have changed forever with the digital revolution. The democratisation of access to information transformed the way we...
    Disponible

    54,90 €


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